She and her partner Oussama founded OunizZ Using the vision of reworking the market and exporting Moroccan rugs to the earth and, inside a yr, the corporation grew into the largest exporter of rugs while in the place.
A higher tech business we're not - we have confidence in The great thing about the all-natural as well as handmade as grounding factors within our rapidly paced entire world. The strength of conversation between earlier and present breathes new everyday living into heritage craft.
Further than our motivation to developing an equitable marketplace that champions financial security and uplifts the custodians with the tradition, we believe that Moroccan rugs are an ode to your state’s rich record. We see it as our responsibility to guard and share it with the whole world.
The beni's genuine aesthetic characterizes the Moroccan and Berber locations it originates from, although also providing a up to date twist on home furnishings. With Beni rugs including texture and temperament, These are perfect for building drama, together with generating beautiful foundations for neutral or minimalist-styled interiors.
Made up of eighty five weavers, our growing in-property weaving team functions from two thoughtfully developed ateliers just outside of Marrakech. Less experienced weavers operate alongside grasp weavers, honing their craft while guaranteeing that each rug is woven by a weaver that has attained the pinnacle of her craft.
Beni within a brownstone. Our charming West Village showroom reimagines what it’s like to shop for a rug. We’ll satisfy via the fireplace, desire up your perfect rug, review colour and weave examples, and answer any thoughts you’ll have. We will’t wait to welcome you in.
Whilst OunizZ was released in Marrakech at the end of 2019, our story goes back again millennia to when the main Berber rugs ended up produced from the 7th century.
Beni Ouarain is not a single distinct tribe but is viewed as a confederation of seventeen Berber tribes, tracing their roots to your 9th century.
This empowers beni rugs them to go on generational knowledge when Doing the job at their particular rhythm and caring for their households and communities.
Beni rugs were being crafted outside of practical requirements - they had been utilized as beds and mats, and thick woolen fabrics served to maintain the tribe heat throughout cold wintery desert evenings.
The Beni Yard: A wonderland of rotating rugs are thrown over hand hewn drying racks soon after staying washed to realize the final word texture. The washing recipe? It is a carefully guarded top secret.
While Moroccan rugs have developed in demand in the last few many years, the art form has actually been underneath risk. This is because the overwhelming bulk of firms selling Moroccan rugs on the web aren't the makers—as a substitute, They are really intermediaries who obtain rugs at reduced price ranges.
The Siroua rug from this assortment is our 1st at any time shag rug, and is also woven from a Distinctive sort of exceptional fleece. This assortment was photographed at Tom’s white-washed home from the West Village and a cozy wood paneled home on Washington Square South.
Training courses, options for profession progression, and reward deals are geared in the direction of cementing weaving as a viable profession possibility, elevating its area and celebrating the talents demanded.
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